Feature Disruptive Technologies Read more online at www.securitymattersmagazine.com
19 has accelerated the adoption of
society-enhancing technologies that
would otherwise have taken much
longer to be accepted and deployed.
A word of advice as we consider these
possibilities, though. Management
should always return to the value that
these possibilities generate for the
business and its customers. Anything
that doesn’t tie-in with a business’ stated
goals or the needs of its customer base
will ultimately be a distraction. In other
words, it has to be worth it.
When dealing with disruption,
sometimes it pays to slow down in the
quest for increased market share and
growth. Navigating a longer and slower
route in order to do things in the right
way will pay dividends in the long run
with more efficient and ethical set-ups
as well as improved customer trust.
As it stands today, technology – and,
in particular, video surveillance
technology – isn’t always adequately
trusted. Indeed, faith in technology is
now down 4% year-on-year compared
to 2019. That’s a real problem for tech
companies because, in order for
innovation to continue and progress to
be made, widespread faith and trust is
required in those solutions provided.
Building long-term trust must be a
key focus for all security leaders. If
people don’t buy into new security
processes and technologies, they will not
engage with it. They’ll find ways to
avoid using it and the implementation
strategy will inevitably fail.
At Milestone Systems, we’ve taken
steps to build even more trust into our
software platform and how it’s used by
customers. We believe that, as a global
video management software provider, it’s
our overriding obligation to help set the
agenda for secure and responsible video
technology use today and tomorrow.
Three years ago, we joined more than
150 representatives from technology
companies around the world to author
and sign the Copenhagen Letter, itself a
declaration that calls on tech companies
of all types to put people – rather than
business and profits – first when
designing and using technology.
Moreover, we focus very highly on the
responsible use of technology by
providing a range of European Union
General Data Protection Regulation
compliance tools for our customers, and
also by embracing the UN Universal
Declaration of Human Rights when it
comes to our platform’s use.
We’ve also invested heavily in cyber
security, which is another essential
component of all security technology
stacks that will help to build trust
among the public. Cyber breaches are on
the rise – by 273% in the first quarter of
2020 alone – and will exponentially
increase as more systems become ‘smart’.
Organisations will need to demonstrate
strong security processes to reassure
people that their data is safe, and
notably so when dealing with large-scale
tech deployments like Safe City
technology, where the consequences of a
breach will be felt by everyone. The
costs of a data breach average around
£38 million for losses of between one
and ten million personal records and
rise to an eye-watering sum of £300
million for over 50 million records.
Imagine those losses on a city or
country-wide scale. It’s frightening.
A large part of building trust in
technology is taking it at a comfortable
pace. It’s understandable to want to
grasp every innovation that comes to the
market or to worry about falling behind
in the ‘AI arms race’, for example.
However, the pace of technology
adoption is set by society and some
cohorts can be surprisingly slow. In the
US, cheque books are still widely
accepted as a payment option, while the
contactless payment solutions so
popular in Europe are even rarer still.
If you’re not an early adopter, you’re
not necessarily falling far behind. If your
business strategy and customer comfort
levels don’t allow for it, then don’t make
the mistake of rushing into adopting the
latest technology innovation as a default.
That said, early adopters shouldn’t feel
penalised for having the determination
to take a risk with the latest solution(s).
The final step to take when dealing
with disruption is to build a strong
community around the organisation.
Community is immensely important for
staying flexible and when building end-to-
end offerings that can anticipate and
also withstand disruption. At Milestone,
we believe in an open platform and our
partner community is, in fact, at the
very core of who we are.
Together, we build innovative and
intelligent solutions that protect people
and assets, but also help to optimise
businesses and improve the way in
which people live and work on a daily
basis. Our open platform business
model allows us to embrace cutting-edge
technology with the leading
partners in each of their respective
fields, thereby providing a future-proof
and non-proprietary solution
architecture for the customer base.
Turning disruption into an
opportunity can be achieved with some
detailed and targeted groundwork. It’s
really all about linking all new
investments to the business’ goals and
bottom line, balancing daily
commitments with future-thinking
efforts and, in parallel, leveraging the
power of the business’ own community.
Malou Toft is Vice-President (EMEA)
at Milestone Systems